Join us at Transform 2026 to rewrite the rules of discovery and win the AI search reset.

For two decades, we lived in the Search Economy—optimizing for keywords and chasing clicks. Today, that path has collapsed. We have entered the Trust Economy, a new economic layer where visibility is no longer bought; it is earned through validated credibility.

Convert Feedback into Strategic Power: Discover how to synthesise customer sentiment into a formidable strategic asset. Learn to curate deeply personalised and high-impact experiences that resonate at every touchpoint.

Maximise the Synergy of Tools & Talent: Explore the intersection of advanced AI-driven analytics and human-centric strategy. We’ll show you how to leverage cutting-edge tools to spark innovation and cultivate unwavering brand loyalty.

Engineer Sustainable Growth: Master the transformative methodologies required to future-proof your organisation, ensuring long-term resilience and optimised commercial success in the 2026 landscape.

From Data Collectors to Revenue Drivers 

13th May 

Most CX and Marketing professionals are sitting on a goldmine of data but find it hard to extract the right information that can help them make the strategic decisions their business needs. At our Reputation Academy we will give you the tools to turn you from data collectors to revenue drivers.

All Reputation Academy tickets include tickets to the Transform Conference - 14th May

• Training Starts 2:00pm 
• Refreshments 3:30pm
• Training Finishes 5:00pm 

All those attending Reputation Academy are invited to the Reputation Welcome Drinks 5:00-7:00pm. 

• 9:00: Doors Open For Check-In 
• 9:00-10:00: Networking And Breakfast
• 10:00-11:30: Executive Keynote And Customer Spotlight
• 11:30-12:15: Product Keynote And Roadmap
• 12:15-13:30: AI Expert Zone And Networking Lunch
• 13:30-15:15: Customer Case studies and Product demos 
• 15:30-17:00: Customer Panel And Special Guest speaker. 
• 17:00-18:30: Awards Presentations And Closing Cocktail Reception

Meet Katie King, a powerhouse of AI strategy and business transformation. With over 35 years of consulting expertise and a role as a Global AI Ambassador, Katie is a leading voice on how technology is reshaping our world.

A two-time TEDx speaker and member of the UK Government’s AI task force, she’s literally writing the book on the future—having just published her third title on AI’s impact on CX and sales. Whether she’s advising corporate boards or inspiring the next generation, Katie brings unmatched energy and insight. Get ready to level up your strategy at Transform!

Nicky Haddow
Head of Marketing, Victoria's Secret 

Andy Bateman
Director of Customer Experience & Marketing, JCT600

Michael Scarfe
Head of Research & Measurement, Scentre Group

Martin Elwell
Marketing Manager, Scrivens Opticians & Hearing Care

Darryn Leggett
Head of Operational Excellence & Compliance 

James Kirkham 
Digital Marketing Manager 

Tina Castell
Client Experience Data & Insights

8:30am - 9:30am 

Empowering Connections: The Women in Reputation Breakfast
Join us for an exclusive morning of collaboration, designed to bring together the leading voices in CX, Reputation Management and the evolving world of AI. 
Why You Should Attend:

• Connect & Collaborate: Build meaningful relationships with fellow women navigating the same professional landscape.
• Open Dialogue: Engage in honest discussions about the unique challenges and massive opportunities for women in today’s workplace.
• Expert Guidance: Trade best practices and seek advice from peers who truly "get it."
• Dynamic Insights: Hear from our special guest balancing professional ambition with personal life and mentoring the next generation of leaders.

Featured Panelists:
Hosted by Tracey Pankhurst with special guest Katie King: Global AI Ambassador & Business Strategist