The way buyers find and choose businesses has fundamentally changed. AI-powered search is replacing traditional results pages — and the brands winning in this new environment aren't necessarily the ones with the best SEO. They're the ones with the strongest reputation signals.
Join Reputation CEO Joe Burton, VP of AI Carter Rees, and a special guest for a candid conversation about what this shift means for your business. You'll hear how leading brands are adapting their strategies as AI becomes the new front door to discovery — and what it takes to ensure your brand is the one being recommended, cited, and chosen.
In this session, you'll learn:
- Why reviews, ratings, and customer sentiment are now your most important visibility assets
- How AI models decide which brands to surface — and what signals they trust
- Practical steps to audit and strengthen your reputation for the GEO era
If you're a marketing, CX, or insights leader trying to understand what AI means for your brand's discoverability and revenue, this session is for you.