Live Webinar

Mastering GEO: How AI Answers Are
Reshaping Local Discovery

Tuesday, August 18, 2026

8 AM PT | 11 AM ET | 4 PM BST

Join Reputation and special guest Yelp for a live deep-dive as the finale to the Mastering the Ten Dimensions of GEO series.

The local path to purchase has officially compressed, and traditional SEO strategies fall short in an AI-driven world. Winning local visibility today requires Generative Optimization (GEO).

Join us as we uncover how AI engines build consensus, why Yelp data feeds platforms like Apple Maps and ChatGPT, and how to claim your free GEO Readiness Report. 

What You’ll Learn

  • SEO vs. GEO: Why keywords and backlinks no longer decide local visibility—and what AI engines actually reward.
  • The Power of Consensus: How LLMs pull structured data from high-authority networks to decide who to recommend.
  • The Yelp-AI Connection: Why Yelp citations grew 19x in AI engines, and how complete profiles feed Apple Maps and ChatGPT.
  • Practical GEO Strategy: Managing listings, review volume, and sentiment across hundreds of locations.
  • Exclusive Preview: How to get a complimentary GEO Readiness Report and see what AI sees for your brand.

Speakers

Jim Chappelle
VP, Business Development
Yelp

Jim leads strategic business development initiatives at Yelp, focusing on platform partnerships and enterprise growth. He brings deep expertise on how local business data feeds next-generation platforms like Apple Maps, ChatGPT, and major AI discovery engines.

Kristi Melani
Chief Marketing Officer
Reputation

Kristi leads the Reputation marketing team and global marketing strategy with a focus on brand trust, go-to-market excellence, and customer-centric growth. She will host and moderate the session, driving panel discussions and facilitating the live attendee Q&A.

Chad Gray
Product Marketing Manager
Reputation

Chad is a lead author and contributor behind the Mastering GEO series, specializing in AI-driven search strategies, reputation management, and multi-location customer experience optimization.

Don't miss the Yelp data breakdown.

Space is limited for live Q&A - reserve your spot today. If you are unable to attend live, register to receive the recording.

Reserve My Spot